Award-winning Marketing Designer
Results-driven marketing and design professional focused on translating ideas into tangible results. Extensive experience producing innovative marketing materials that execute the overall sales objectives with a proven record in strategically capitalizing on opportunities to create significant revenue, grow brand visibility and retain long-term professional relationships with key clients and internal executive stakeholders.
Drive strategy and business results for all integrated marketing communications projects including social media, paid display ads, direct mail, email, landing pages, corporate identity and brand recognition products.
Possess firm grounding in client base building/retention, incentive development, promotions and vendor relations.
Manage diverse and complex project schedules from inception through completion, ensuring compliance with budget specifications and time constraints.
Areas of Expertise
Innovative Marketing Campaigns | Business Identity Creation | Presentations/Public Speaking | Asset Management & Organization | Creative Problem-solving | Client Relationships | Website Content/Design | Market Research | Marketing Management
Experience & Achievements
Digital Operations Manager | 2016 – 2018 | RoofersCoffeeShop.com
Worked with sales, coders and business development to ensure day-to-day operations of online roofing publication.
Collaborated with over 20+ different advertisers to develop concepts for digital marketing campaigns.
Built landing pages, designed digital ads and tracked leads for both advertiser and internal campaigns. Utilized A/B testing to improve click-through rates.
Designed and implemented content schedule for the 100+ blog posts each month.
Wrote, scheduled and managed content and layout for weekly email newsletter. Improved open rate over two years by 1%.
Managed day-to-day relations for 25 to 40 advertisers. Leveraged industry relations to develop new advertising leads.
Creative Director | 2013 – 2016 | EagleView Technologies, Inc.
Managed the creative direction and helped drive marketing initiatives for fast-growing SaaS company focused on exterior building contractors, insurance claim management and assessment. Responsible for developing strategies for EagleView’s print, digital and trade show presence both internally and externally. Oversaw the full spectrum of project management including initiating, planning, executing, controlling and finalizing complex projects.
Developed, implemented and maintained brand standards for newly merged company, managing both internal creative and third-party freelancers and agencies.
Partnered with both marketing and product managers to design visual assets for marketing campaigns for over 10 different verticals to align with sales goals.
Organized, audited and redesigned entire body of collateral after company merger realigning pieces with new goals and brand standards.
Collaborated with stakeholders and web developers to direct the visual interface and content for websites, microsites and landing pages.
Improved visual design and animation for key presentations for executive team to secure investment funding and build thought leadership in various trade industries.
Marketing / Graphic Design Consultant | 2007 – 2013 | Harwerth-De Marco Creative
Developed marketing communications initiatives for construction industry clients including marketing strategy, graphic design, public relations, trade show support and media relations. Grew business over 200 percent over six years.
Designed visual strategy and branding for over 12 clients. Ensured that branding carried through graphic design for multiple communications channels, print and digital. Wrote targeted copy for collateral, email and direct mail.
Develop targeted B2B digital and print media plans based off budget and research findings for clients. Established sales contacts and negotiated pricing. Initiated exploration of media outlets for new markets and reported results.
Developed database of magazine editors built on media research and disseminated PR to target markets.
Art Director | 2001 – 2007 | HJE Marketing, a division of Carlisle SynTec
Developed art director role for growing communications firm focused in the roofing, waterproofing and HVAC industries and advanced into more general marketing communications role as company grew.
Played an integral role in new business expansion and revenue growth through the development of client relations and through creating additional product offerings. The company tripled in clientele over the course of six years.
Designed marketing collateral from concept to completion for over 20 clients, including brochures, catalogs, advertising, newsletters, packaging, digital, website and environmental graphics.
Mentored team members to ensure that written content and visual assets related to the target audiences.
Established direct line of communication with clients to improve project efficiency and account management.
Improved and streamlined operations by creating a project management system for expanding business.
Directed over 20 photo shoots of construction material applications, as well as finished job sites, ensuring photography demonstrated the product’s qualities and benefits for editorial and promotional pieces.
Managed onsite trade show booth setup for clients to ensure visual concepts were executed. Managed booth schedule and acted as onsite media liaison.
EDUCATION & SKILLS
Southern Illinois University Carbondale, Carbondale, IL | 2001
B.F.A. in Visual Communication with a Minor in Advertising
Graduated Magna Cum Laude
Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office (Word, Excel, PowerPoint and how to leverage each one to improve visual design), Constant Contact & MailChimp, WordPress
Working knowledge of HTML & CCS, Video Editing, and Balsamiq for prototyping, UX design principles, Zoho CRM
National Women in Roofing (NWIR) Communications Committee | 2016-2018
Assist in creating collateral, developing campaigns for large events throughout the year and maintaining website.
Midwest Roofing Contractors Association (MRCA) Advisory Council | 2015-2016
Participated in meetings each trimester to advise the MRCA Board of Directors on the annual trade show.
Chicago Roofing Contractors Association (CRCA) Marketing Committee | 2015-2016
Participated in committee meetings to plan course of action for marketing communications for local industry organization.
Palatine Jaycees | 2012-Present
Currently overseeing website redesign, identifying improvements needed, sourcing the website development agency and organizing and developing new content.
Improved chapter brand in the Palatine community over the past six years by streamlining chapter marketing.
Oversee paid social media campaigns, public relations and advertising.
As the 2017 Local President the chapter retained a 78% membership retention rate, managed 12-person board of directors, headed a 130+ person local chapter and was recognized as one of the top three chapters in the nation in 2017.