Award-winning Marketing Designer
Results-driven marketing and design professional focused on translating ideas into tangible results. Extensive experience producing innovative marketing materials that execute the overall sales objectives with a proven record in strategically capitalizing on opportunities to create significant revenue, grow brand visibility and retain long-term professional relationships with key clients and internal executive stakeholders.
Drive strategy and business results for all integrated marketing communications projects including social media, paid display ads, direct mail, email, landing pages, corporate identity and brand recognition products.
Possess firm grounding in client base building/retention, incentive development, promotions and vendor relations.
Manage diverse and complex project schedules from inception through completion, ensuring compliance with budget specifications and time constraints.
Areas of Expertise
Marketing Campaign Development | Business Identity Creation | Presentations/Public Speaking | Asset Management & Organization | Website Content/Design | Market Research | Digital Marketing Workflows | Market Research | Project Management
Skills & Experience
Expert in Adobe Photoshop, Illustrator and InDesign for creative graphics; Microsoft Office for administrative management; Constant Contact & MailChimp for email marketing; WordPress for website management; Basecamp for project management, HooteSuite for social media management
Working knowledge of HTML & CSS coding; Wrike for project management; Adobe Premiere Pro for video editing; Balsamiq for digital prototyping; Zoho CRM for administrative management; Act-On for landing page management
Digital Marketing Bootcamp with General Assembly in December 2018
SEO Course through Computer Training Services in November 2018
Design & Marketing Consultant | 2016 – Present | 6sides Marketing
Working with marketing teams for associations, manufacturers and B2B business to help advance business goals.
Develop logos and corporate identity packages to fit into traditional and digital marketing mediums. Audit written and visual assets to align to existing or new brand identity.
Evaluate and improve UX for websites, microsites, and landing pages.
Develop and manage social media calendars, providing writing, graphic, and scheduling support.
Track and analyze website and social media analytics, providing insight and suggestions for improvement.
Digital Operations Manager | 2016 – 2018 | RoofersCoffeeShop.com
Worked with sales, coders and business development to ensure day-to-day operations of online roofing publication.
Collaborated with over 20+ different advertisers to develop concepts for digital marketing campaigns.
Built landing pages, designed digital ads and tracked leads for both advertiser and internal campaigns. Utilized A/B testing to improve click-through rates.
Designed and implemented content schedule for the 100+ blog posts each month.
Wrote, scheduled and managed content and layout for weekly email newsletter. Improved open rate over two years by 1%.
Managed day-to-day relations for 25 to 40 advertisers. Leveraged industry relations to develop new advertising leads.
Creative Director & Product Marketing Manager | 2013 – 2016 | EagleView Technologies, Inc.
Managed the creative direction and helped drive marketing initiatives for fast-growing SaaS company focused on exterior building contractors, insurance claim management and assessment. Responsible for developing strategies for EagleView’s print, digital and trade show presence both internally and externally. Oversaw the full spectrum of project management including initiating, planning, executing, controlling and finalizing complex projects.
Developed, implemented and maintained brand standards for newly merged company, managing both internal creative and third-party freelancers and agencies.
Partnered with both marketing and product managers to design visual assets for marketing campaigns for over 10 different verticals to align with sales goals.
Organized, audited and redesigned entire body of collateral after company merger realigning pieces with new goals and brand standards.
Collaborated with stakeholders and web developers to direct the visual interface and content for websites, microsites and landing pages.
Improved visual design and animation for key presentations for executive team to secure investment funding and build thought leadership in various trade industries.
Marketing Communications Consultant Consultant | 2007 – 2013 | Harwerth-De Marco Creative
Developed marketing communications initiatives for construction industry clients including marketing strategy, graphic design, public relations, trade show support and media relations. Grew business over 200 percent over six years.
Designed visual strategy and branding for over 12 clients. Ensured that branding carried through graphic design for multiple communications channels, print and digital. Wrote targeted copy for collateral, email and direct mail.
Develop targeted B2B digital and print media plans based off budget and research findings for clients. Established sales contacts and negotiated pricing. Initiated exploration of media outlets for new markets and reported results.
Developed database of magazine editors built on media research and disseminated PR to target markets.
Designer & Marketing Coordinator | 2001 – 2007 | HJE Marketing, a division of Carlisle SynTec
Expanded marketing and design role for growing communications firm focused on the roofing and waterproofing industries, advancing into a more general marketing communications role. Played an integral part in new business expansion and revenue growth through the development of client relations and through creating additional product offerings. The company tripled in clientele over the course of six years.
Designed marketing collateral from concept to completion for over 20 clients, including brochures, catalogs, advertising, newsletters, packaging, digital, website and environmental graphics.
Developed and implemented visual brand standards for division marketing.
Mentored team members to ensure that written content and visual assets related to the target audiences.
Established direct line of communication with clients to improve project efficiency and account management.
Improved and streamlined operations by creating a project management system for expanding business.
Directed over 20 photo shoots of construction material applications, as well as finished job sites, ensuring photography demonstrated the product’s qualities and benefits for editorial and promotional pieces.
Managed onsite trade show booth setup for clients to ensure visual concepts were executed. Managed booth schedule and acted as onsite media liaison.
Southern Illinois University Carbondale, Carbondale, IL | 2001
B.F.A. in Visual Communication with a Minor in Advertising
Graduated Magna Cum Laude
National Women in Roofing (NWIR) Communications Committee | 2016-2018
Assist in creating collateral, developing campaigns for large events throughout the year and maintaining website.
Midwest Roofing Contractors Association (MRCA) Advisory Council | 2015-2016
Participated in meetings each trimester to advise the MRCA Board of Directors on the annual trade show.
Chicago Roofing Contractors Association (CRCA) Marketing Committee | 2015-2016
Participated in committee meetings to plan course of action for marketing communications for local industry organization.
Palatine Jaycees | 2012-Present
Currently overseeing website redesign, identifying improvements needed, sourcing the website development agency and organizing and developing new content.
Improved chapter brand in the Palatine community over the past six years by streamlining chapter marketing.
Oversee paid social media campaigns, public relations and advertising.
As the 2017 Local President the chapter retained a 78% membership retention rate, managed 12-person board of directors, headed a 130+ person local chapter and was recognized as one of the top three chapters in the nation in 2017.